Campaign preparation
Services, locations, keywords, ads and exclusions. We review your existing account or agree on a new account owned by your business.
Google Ads
Google Ads for the services you sell.
We set up and manage Google Ads for what you sell and where you operate. Together, we agree on the landing page, measurement and what counts as a relevant enquiry for your business.
Setup & management
The campaign, page and measurement need to work together.
Landing page
We check whether the page matches the ad and makes it easy to enquire. A new landing page can be built when it is part of the agreed scope.
Management & measurement
Search-term, cost and conversion reviews with agreed changes. A phone-button click is not a confirmed call, and an enquiry is not automatically a sale.
For local services and B2B offers.
We work with businesses in Croatia, Serbia and other markets, including Europe and the US. Before quoting, we assess your service, campaign language, coverage and enquiry handling. You do not need to buy a new website to work with us on advertising.
Before launch, we agree on
- Services, markets and an approved ad budget
- Enquiry measurement and how sales are recorded
- Access, reporting and terms for continuing
Ad spend and management are separate costs.
You pay the advertising budget to Google and an agreed service fee to Novero. The proposal separates initial setup, monthly management and additional costs. We do not increase the budget without your approval.
Initial setup
Research, account structure, ads and agreed measurement configuration. The scope also depends on the state of your existing account.
Monthly management
A fee based on the agreed campaigns, markets, languages and tasks. We explain what is included and how you can end the engagement.
Advertising & other services
Ad spend is paid directly to Google. Landing pages, call tracking and other tools are scoped separately when needed.
Advertising questions
Before the clicks start.
What Google Ads budget do we need?
We assess local demand, click costs, the value of a job and your capacity. No universal minimum guarantees results for every service. Budget and evaluation are agreed before launch.
Do you guarantee enquiries or sales?
No. Results also depend on your offer, competition, landing page and response to enquiries. We can define deliverables, tracking and review, but not guarantee the same cost per lead or return for every business.
Who owns the Google Ads account?
Your business should own the account and pay Google directly. Novero receives the access needed for the agreed work. Access, handover and the terms for ending the engagement are defined in advance.
Do you only work with US home service companies?
No. We also manage Google Ads for Croatian, Serbian and other service and B2B businesses. Our US home-services offer is a specific segment. Campaign language and delivery requirements are assessed for each market before agreement.
Discuss your campaign
Send us a few sentences. We'll get back to clarify what you need and suggest the next step.